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The Open at Birkdale Sets Attendance Record at 300,000
Record turnout at Royal Birkdale offers measurable data points for event operators and brand sponsors evaluating major championship ROI.
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Scheffler Opens 3M Open With Strong First-Round Performance
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Your Smartwatch Is Learning to See Your Entire Golf Swing
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Industry Operators Debate Optimal Green Speeds for Competitive Play
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The $530-Million Swing: Why Golf Tech Just Became Silicon Valley’s Next Big Bet
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Golf Is (Finally) Entering Its Connected-Device Era
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The Practice Range Is Becoming a Data Lab
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ezLocator Launches GEOEZ™ to Eliminate Guesswork from Pin Placement, Saving Courses Approximately 30 Minutes Per Day
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Player Pro: The Golf GPS Speaker, Fully Realized
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Toptracer Adds Japan's Iconic Fuji Course
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Bridgestone Golf Closes Its U.S. Manufacturing Facility After 36 Years — Here's What It Means for the Golf Industry
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Blue Tees Golf Partners with Grass League as Presenting Sponsor of New Match Series
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AI Is Starting to Build the Perfect Golf Swing
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The Smartest Golf Tech Is Starting to Disappear
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Golf Courses Are Entering The Algorithm Era
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The Smartest Golf Tech Is the One You Never Touch
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Launch Monitors Are Becoming Everyday Golf Gear
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Inside the AI Upgrade Transforming Golf Simulators
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Launch Monitors Are Finally Breaking Out of the Pro Shop
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AI Wearables Are Crashing Golf’s Most Protected Tradition
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The Driving Range Is Moving Indoors ... And It’s Not Going Back